Thailand is an excellent source for many fish
products such as: Fresh Fish, Frozen Fish, Processed Fish Products, Fish
Sauce, Fish Snacks, Canned Fish, Dried Fish, Live Fish, Aquarium, Tropical
Fish
Smoked Salmon cut wafer thin is a common sight
in every self respecting restaurant. I was not so surprised to have a
company displaying smoked salmon in the booth right next to mine at the
Bangkok Food Fair this year. What did surprise me were the range of smoked
salmon products they had on display. The tasters handed out to the visitors
were cut think, even chunky. The taste - exquisite. The most surprising
thing - all these fish products were smoked and prepared locally. Smoked
salmon not from Scotland or the fjords of Norway but 'Made in Thailand'
Smoked Salmon cut wafer thin is a common sight in every self respecting
restaurant. I was not so surprised to have a company displaying smoked
salmon in the booth right next to mine at the Bangkok Food Fair this
year. |
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What did surprise me were the range of smoked
salmon products they had on display. The tasters handed out to the visitors
were cut think, even chunky. The taste - exquisite. The most surprising
thing - all these fish products were smoked and prepared locally. Smoked
salmon not from Scotland or the fjords of Norway but 'Made in Thailand'
OK I accept that the salmon is not a native
species to the local Chaophraya river or any river in Thailand. The fish on
display in Bangkok was more than likely imported but just the fact that some
entrepreneur had set up a business smoking fish and producing such a fine
product was indicative of the thriving scene inside the local Thai food
industry.
I work closely with two of the leading fish
product companies in Thailand. Of course the fish and the fish products are
first class. What Thailand has lacked in the past is the 'get up and go' to
develop new products and market them abroad. Not now. A new breed of
marketer is emerging in Thailand. Marketing professionals with skills learnt
at Thai and foreign universities and with a drive and enthusiasm to succeed
not seen in past years. Add to this two other vital ingredients. Thai
management, working in a very competitive global market place, willing
to listen and encourage the ideas and innovations of their lower staff. And
finally where I come in the language skills to get that message across to
their counterparts in the foreign buying community.
Looking to source fish products? send me an
email: bangkokcompanies@gmail.com
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- Fresh Fish
- Frozen Fish
- Processed Fish Products
- Fish Sauce
- Fish Snacks
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- Canned Fish
- Dried Fish
- Live Fish
- Aquarium, Tropical Fish
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