DM Thailand 2006:“ DM -
The Future of Marketing !”
Aug 1 – 2 Queen Sirikit Convention
Centre, Bangkok .
The two-day international conference “ DM - The Future of Marketing !”
will feature a word-class faculty of speakers
Malcolm Auld, Malcolm Auld Direct,
To infinity and beyond - a journey to where no direct marketer has gone
before...but all will be going soon
If you work in marketing or an advertising agency you’re about to change
what you think is possible when creating personalised communications.
Malcolm will describe the new technologies that will allow you to
creatively personalise anything from mail, postcards, brochures,
envelopes, posters, stockers and banners to e-mail, sms and websites –
all using variable data.
You can link customers to their own personal website, where the content
is designed using the data you hold about each customer – so it is
uniquely personalised according to your relationship with them.
At the heart of this quiet revolution is digital printing technology and
the new term Variable Data Publishing – which will soon be part of
This presentation is packed with samples and case studies to demonstrate
how your organisation can utilise these new technologies. It will change
what you think is possible with personalised communications and reveals
why relevance is more important than creativity.
Malcolm Auld is a marketing manager, author, publisher and principal of
his own agency Malcolm Auld Direct – known as MAD. He is also Principal
of The Marketing Campus - a specialist marketing education company - and
BuzzMail, Australia's first specialist e-mail marketing consultancy.
And he's run a few multi-national advertising agencies including Ogilvy
& Mather Direct, EuroRSCG Partnership and J. Walter Thompson, in a
career spanning nearly 30 years.
He is author of one of Australia’s largest selling marketing texts –
Direct Marketing Made Easy as well as E-mail Marketing Made Easy, the
world’s first non-American book on the topic. And he has written a
number of white papers and booklets including “They laughed as I sat
down at my keyboard…but when I began to e-mail” and "The Direct Mail
Renaissance" and "The Little Book of Marketing Truths".
Malcolm is a regular contributor to business publications and industry
training programmes. He is one of Australia’s most popular marketing
educators and has trained executives in 15 countries
Dominic E. Powers, MD - Asia
Pacific, Epsilon Interactive, Hong Kong/Singapore on Driving the ROI of
your customer relationships : Email as part of the marketing mix
Dominic’s presentation will cover the following:
- The changing face of DM
- The evolution of email marketing – where are we now?
- Email marketing best practices
- Frequency, recency and relevancy – the keys to ROI
- Privacy and Permission – managing your corporate risks
- The good and the bad – case studies from Asia.
- The future of email…
Dominic Powers is the Managing Director, Asia Pacific, for Epsilon
Interactive (formerly DoubleClick Email Solutions), the leading provider
of strategic, ROI-focused email communications solutions and marketing
Based in Hong Kong, Dominic is responsible for leading the day-to-day
operations of the business throughout the region, including offices in
China, Singapore and Australia. He joined DoubleClick in November 2002
as Regional Director of Sales, responsible for new business generation
across the region.
From 1999 to 2002 he was a member of the senior management team of
Chinadotcom’s Mezzo Marketing. His responsibilities included strategic
development and implementation of the email marketing and data business
throughout Asia, as well as the research of regional privacy legislation
and its impact on marketing methodologies and technologies.
Prior to Chinadotcom Corporation, Dominic was with The Economist Group
in Hong Kong. In the early 90s he worked in publishing and event
management, developing industrial road shows for the governments of
A graduate of Modern Chinese from the University of Leeds in the UK, and
Tianjin Normal University in the People’s Republic of China, he has
spent the last 13 years in various locations in the Asia Pacific region.
He is currently a Board Member of the Hong Kong Direct Marketing
Association (HKDMA) and the Asia Digital Marketing Association (ADMA)
and a regular presenter and commentator on email marketing and privacy
issues throughout Asia.
Steven Britton, Managing Director,
and Chaturon Yindeeyom Project Director, Synovate ( Thailand ) on
Loyalty Practise -
This research-based presentation will discuss how it takes a leading
edge analytical modelled approach to customer loyalty by taking into
account the irrational perceptual and emotive base of customer
decisions. Something that is more than often forgotten about in
mainstream customer loyalty research.
The presentation will cover the following with case studies conducted by
the research company for its major clients:
- Why "Customer Satisfaction" is not enough ?
- What is the difference between loyalty and traditional satisfaction?
- What factors do influence customer loyalty?
- How to build up long term relationship with clients?
- Relevant case studies..
Steven Britton, MD, Synovate Thailand
Steven began his career with AMI (now Synovate) in Thailand in 1994 and
has a broad base of research experience in both qualitative and
quantitative research. His research specialisms
encompass various areas including Concept, Advertising, Product Testing,
Brand Positioning, Brand Equity, Simulated Test Market and Pricing /
Trade-off analysis in various industries such as FMCG, Alcohol,
Cigarettes, Petrochemicals, Consumer Finance & Banking, Heavy & Light
Industries, Agriculture and Healthcare
Chaturon Yindeeyom, Project Director, Synovate Thailand
Chaturon began his career after graduated with Sakura Bank Thailand 5
years ago. Later, he joined CSN & Associates, a leading local marketing
research agency, for 13 months as a Research Manager in year 2002 before
joined Synovate (AMI) in 2003.
Chaturon has a broad base of research experience that focus on consumer
research including Concept and Product evaluation, Brand Image in
different areas such as FMCG, Food & Beverages, Credit cards,
Tan Kien Eng, President/Executive Creative Director ARC Worldwide
Malaysia on Pushing The Envelope . Get a first hand story on what it
takes to produce some of the best Direct Marketing creative work. You
will be exposed to a wide variety of work especially in the form of
mailers plus some direct response ambient and mobile communications. See
examples of how low budget and tight deadlines can sometimes help push
Kien is acknowledged as Malaysia’s leading direct marketing creative. He
has worked on brands ranging from airlines to telecommunications. Kien
has won over 100 major awards such as the Gold Cannes Lion, Grand and
Gold New York Festivals, Gold Caples International Awards, four out of
six ‘Best of Shows’ at the Malaysian Direct Marketing Award, AdFest,
Asian Direct Marketing Awards, the Echo International awards, and more.
His judging experience includes the Echo International New York and Echo
International Regional Melbourne, AdFest Chairman of Judging panel for
Direct Marketing, Chairman of judging panel for Greater China at Hong
Kong Direct Marketing Association, Malaysia Direct Marketing Association
and Asian Direct Marketing Association.
As President and Executive Creative Director, he oversees all people,
creative and business development for Arc Worldwide.
Prior to Arc, Kien was the Regional Creative Director and Creative
Council member of OgilvyOne Worldwide. He also served as a Board of
Director for Ogilvy Malaysia.
A founding member of the Malaysian Graphic Design Association, committee
of Direct Marketing Association Malaysia and Country Chairperson for
John Caples International Awards representing Malaysia and Singapore. A
speaker at various Direct Marketing and Branding seminars in Malaysia,
Singapore and Thailand, Kien has also contributed articles in press and
industry related magazines.
Rob Edwards, Chief Executive
Officer , Australia Direct Marketing Association, Sydney on Best DM
Practise - Regulatory Issues
Go For Gold-Be A Direct Marketing Champion by Mark Manolas, Regional
Director, Direct Marketing South Asia, Prudential Corporation Asia, Hong
Just like a champion Olympiad, consistently being the best of the best
takes a lot.
Having the best people around to support you, the right mind set and
commitment and the correct equipment, preparation, conditioning and
measurement equates to elite performance.
The ingredients required to be a champion in direct marketing are no
Irrespective of whether your organization is at the embryonic stages of
direct marketing activity or its been conducting it for quite some time,
Mark presents on how to integrate the essential ingredients of
top-flight direct marketing into your organization, so that your
marketing, partner and financial value propositions can be exceeded.
Mark will share with you his insight into DM championship from his
experience in the insurance industry.
Mark has been working in the insurance direct marketing industry for
over 15 years having been exposed to the Australian, Hong Kong,
Singapore, Thailand, Malaysia, Taiwan, Vietnam and Indonesian markets.
Mark currently works for Prudential Corporation Asia in the capacity of
Director, Direct marketing South Asia previous to which he worked for
ESG Direct (an insurance direct marketing consultancy) and AXA.
Mark’s experience has led him to develop and execute many successful
direct marketing campaigns predominantly using telemarketing as the
means of distribution. Mark has developed campaigns of various sizes,
both under insourced and outsourced models and has built and
re-engineered call centres ranging from as small as 10 seats to as large
as 300 seats.
Mark puts down his achievements to an intimate knowledge of fundamental
call centre operating principles and cultures-ethos in the context of
using direct marketing as the medium to distribute the right products to
the right customers at the right time.
A fellow of the Australian sales and marketing industry, Mark has
authored a publication on call centre sales management - The Salesbound
Teamleader and has won a number of call centre industry awards.
Emerging DM Technologies - Panel
Showcase of various new technologies that can be applied to precision-
marketing from RFID (Radio Frequency Identification), smartcard,
database-data mining, web2.0, individualized printing, mobile
applications and much more,
Chair : Songpol Schanmartkit, Chairman of TDMA and CEO, TV Direct.
Digital GM - panel discussion
The information technology that drives digital DM is moving fast. How
are DM practitioners deploying on-line tools such as the newly emerging
techno-trends from social networking web to Google-like customers' data
mining to WIFI? How to get started with your digital marketing?
Chair: Kent Wertime, President, OgilvyOne Asia Pacific, Bangkok
Panelists: Dominic Powers, MD, Asia Pacific, Epsilon Interactive, Hong
Kanokporn Nitheranont, MD, OgilveOne Thailand
June Stevens, MD, POV Media
Uraiporn Cholsirirungskul, MD, Thomas Idea, Bangkok
DM and Fundraising - Panel discussion
Chair : James Thornton,, Managing Director, Asia Response, Hong Kong
With a background in international magazine publishing (he owned and
launched Business Traveller Europe in 1976 and Business Traveller
Asia/Pacific in 1982), James Thornton formed MLA (Mailing Lists Asia
Ltd.) in 1984. This was the first international list brokerage in Asia
aimed at the regional DM industry and at direct marketers mailing into
and out of Asia. MLA now manages print, production and mailing campaigns
(as well as list brokerage) out of Asia for international DM projects.
In 1984 (at the same time he launched MLA), James Thornton also founded
Direct Response Holdings Ltd. which holds 50% and 100% equity positions
in international DM projects covering Investment Newsletter publishing,
Product Merchandising, Financial Reports, “Opportunity” and Travel
sectors (including Bali.com and the Frequent Business Travellers Club).
James contributes to international DM publications and is a regular
speaker at international direct marketing and postal conferences. He is
on the Executive Committee of the Hong Kong Direct Marketing Association
and is Editor of the industry newsletter “DM Diary”.
And a dozen more presentations by leading DM users, their agencies and
their common suppliers from Thailand and the region
For more information, call
PCP Asia 5/Fl Expand Bldg 472 Ratchadaphisek 28
Huaykwang BKK Thailand 10310
Tel: ++ 66 (0) 2938 1800 Fax: ++ 66 (0) 2938 1877
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