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Thailand Direct Marketing Conference


DM Thailand 2006:“ DM - The Future of Marketing !”

Aug 1 – 2 Queen Sirikit Convention Centre, Bangkok .


The two-day international conference “ DM - The Future of Marketing !” will feature a word-class faculty of speakers

Malcolm Auld, Malcolm Auld Direct, Sydney on

To infinity and beyond - a journey to where no direct marketer has gone before...but all will be going soon

If you work in marketing or an advertising agency you’re about to change what you think is possible when creating personalised communications. Malcolm will describe the new technologies that will allow you to creatively personalise anything from mail, postcards, brochures, envelopes, posters, stockers and banners to e-mail, sms and websites – all using variable data.

You can link customers to their own personal website, where the content is designed using the data you hold about each customer – so it is uniquely personalised according to your relationship with them.

At the heart of this quiet revolution is digital printing technology and the new term Variable Data Publishing – which will soon be part of marketing vernacular.

This presentation is packed with samples and case studies to demonstrate how your organisation can utilise these new technologies. It will change what you think is possible with personalised communications and reveals why relevance is more important than creativity.

Malcolm Auld is a marketing manager, author, publisher and principal of his own agency Malcolm Auld Direct – known as MAD. He is also Principal of The Marketing Campus - a specialist marketing education company - and BuzzMail, Australia's first specialist e-mail marketing consultancy.

And he's run a few multi-national advertising agencies including Ogilvy & Mather Direct, EuroRSCG Partnership and J. Walter Thompson, in a career spanning nearly 30 years.

He is author of one of Australia’s largest selling marketing texts – Direct Marketing Made Easy as well as E-mail Marketing Made Easy, the world’s first non-American book on the topic. And he has written a number of white papers and booklets including “They laughed as I sat down at my keyboard…but when I began to e-mail” and "The Direct Mail Renaissance" and "The Little Book of Marketing Truths".

Malcolm is a regular contributor to business publications and industry training programmes. He is one of Australia’s most popular marketing educators and has trained executives in 15 countries

Dominic E. Powers, MD - Asia Pacific, Epsilon Interactive, Hong Kong/Singapore on Driving the ROI of your customer relationships : Email as part of the marketing mix
Dominic’s presentation will cover the following:
- The changing face of DM
- The evolution of email marketing – where are we now?
- Email marketing best practices
- Frequency, recency and relevancy – the keys to ROI
- Privacy and Permission – managing your corporate risks
- The good and the bad – case studies from Asia.
- The future of email…

Dominic Powers is the Managing Director, Asia Pacific, for Epsilon Interactive (formerly DoubleClick Email Solutions), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies.

Based in Hong Kong, Dominic is responsible for leading the day-to-day operations of the business throughout the region, including offices in China, Singapore and Australia. He joined DoubleClick in November 2002 as Regional Director of Sales, responsible for new business generation across the region.

From 1999 to 2002 he was a member of the senior management team of Chinadotcom’s Mezzo Marketing. His responsibilities included strategic development and implementation of the email marketing and data business throughout Asia, as well as the research of regional privacy legislation and its impact on marketing methodologies and technologies.

Prior to Chinadotcom Corporation, Dominic was with The Economist Group in Hong Kong. In the early 90s he worked in publishing and event management, developing industrial road shows for the governments of emerging markets.

A graduate of Modern Chinese from the University of Leeds in the UK, and Tianjin Normal University in the People’s Republic of China, he has spent the last 13 years in various locations in the Asia Pacific region. He is currently a Board Member of the Hong Kong Direct Marketing Association (HKDMA) and the Asia Digital Marketing Association (ADMA) and a regular presenter and commentator on email marketing and privacy issues throughout Asia.

Steven Britton, Managing Director, and Chaturon Yindeeyom Project Director, Synovate ( Thailand ) on Loyalty Practise -
This research-based presentation will discuss how it takes a leading edge analytical modelled approach to customer loyalty by taking into account the irrational perceptual and emotive base of customer decisions. Something that is more than often forgotten about in mainstream customer loyalty research.

The presentation will cover the following with case studies conducted by the research company for its major clients:
- Why "Customer Satisfaction" is not enough ?
- What is the difference between loyalty and traditional satisfaction?
- What factors do influence customer loyalty?
- How to build up long term relationship with clients?
- Relevant case studies..

Steven Britton, MD, Synovate Thailand
Steven began his career with AMI (now Synovate) in Thailand in 1994 and has a broad base of research experience in both qualitative and quantitative research. His research specialisms
encompass various areas including Concept, Advertising, Product Testing, Brand Positioning, Brand Equity, Simulated Test Market and Pricing / Trade-off analysis in various industries such as FMCG, Alcohol, Cigarettes, Petrochemicals, Consumer Finance & Banking, Heavy & Light Industries, Agriculture and Healthcare

Chaturon Yindeeyom, Project Director, Synovate Thailand
Chaturon began his career after graduated with Sakura Bank Thailand 5 years ago. Later, he joined CSN & Associates, a leading local marketing research agency, for 13 months as a Research Manager in year 2002 before joined Synovate (AMI) in 2003.
Chaturon has a broad base of research experience that focus on consumer research including Concept and Product evaluation, Brand Image in different areas such as FMCG, Food & Beverages, Credit cards, Telecommunication

Tan Kien Eng, President/Executive Creative Director ARC Worldwide Malaysia on Pushing The Envelope . Get a first hand story on what it takes to produce some of the best Direct Marketing creative work. You will be exposed to a wide variety of work especially in the form of mailers plus some direct response ambient and mobile communications. See examples of how low budget and tight deadlines can sometimes help push creativity.

Kien is acknowledged as Malaysia’s leading direct marketing creative. He has worked on brands ranging from airlines to telecommunications. Kien has won over 100 major awards such as the Gold Cannes Lion, Grand and Gold New York Festivals, Gold Caples International Awards, four out of six ‘Best of Shows’ at the Malaysian Direct Marketing Award, AdFest, Asian Direct Marketing Awards, the Echo International awards, and more.

His judging experience includes the Echo International New York and Echo International Regional Melbourne, AdFest Chairman of Judging panel for Direct Marketing, Chairman of judging panel for Greater China at Hong Kong Direct Marketing Association, Malaysia Direct Marketing Association and Asian Direct Marketing Association.

As President and Executive Creative Director, he oversees all people, creative and business development for Arc Worldwide.

Prior to Arc, Kien was the Regional Creative Director and Creative Council member of OgilvyOne Worldwide. He also served as a Board of Director for Ogilvy Malaysia.

A founding member of the Malaysian Graphic Design Association, committee of Direct Marketing Association Malaysia and Country Chairperson for John Caples International Awards representing Malaysia and Singapore. A speaker at various Direct Marketing and Branding seminars in Malaysia, Singapore and Thailand, Kien has also contributed articles in press and industry related magazines.

Rob Edwards, Chief Executive Officer , Australia Direct Marketing Association, Sydney on Best DM Practise - Regulatory Issues

Case study
Go For Gold-Be A Direct Marketing Champion by Mark Manolas, Regional Director, Direct Marketing South Asia, Prudential Corporation Asia, Hong Kong
Just like a champion Olympiad, consistently being the best of the best takes a lot.
Having the best people around to support you, the right mind set and commitment and the correct equipment, preparation, conditioning and measurement equates to elite performance.
The ingredients required to be a champion in direct marketing are no different.
Irrespective of whether your organization is at the embryonic stages of direct marketing activity or its been conducting it for quite some time, Mark presents on how to integrate the essential ingredients of top-flight direct marketing into your organization, so that your marketing, partner and financial value propositions can be exceeded. Mark will share with you his insight into DM championship from his experience in the insurance industry.

Mark has been working in the insurance direct marketing industry for over 15 years having been exposed to the Australian, Hong Kong, Singapore, Thailand, Malaysia, Taiwan, Vietnam and Indonesian markets. Mark currently works for Prudential Corporation Asia in the capacity of Director, Direct marketing South Asia previous to which he worked for ESG Direct (an insurance direct marketing consultancy) and AXA.
Mark’s experience has led him to develop and execute many successful direct marketing campaigns predominantly using telemarketing as the means of distribution. Mark has developed campaigns of various sizes, both under insourced and outsourced models and has built and re-engineered call centres ranging from as small as 10 seats to as large as 300 seats.

Mark puts down his achievements to an intimate knowledge of fundamental call centre operating principles and cultures-ethos in the context of using direct marketing as the medium to distribute the right products to the right customers at the right time.

A fellow of the Australian sales and marketing industry, Mark has authored a publication on call centre sales management - The Salesbound Teamleader and has won a number of call centre industry awards.

Emerging DM Technologies - Panel discussion:
Showcase of various new technologies that can be applied to precision- marketing from RFID (Radio Frequency Identification), smartcard, database-data mining, web2.0, individualized printing, mobile applications and much more,
Chair : Songpol Schanmartkit, Chairman of TDMA and CEO, TV Direct.

Digital GM - panel discussion
The information technology that drives digital DM is moving fast. How are DM practitioners deploying on-line tools such as the newly emerging techno-trends from social networking web to Google-like customers' data mining to WIFI? How to get started with your digital marketing?
Chair: Kent Wertime, President, OgilvyOne Asia Pacific, Bangkok
Panelists: Dominic Powers, MD, Asia Pacific, Epsilon Interactive, Hong Kong
Kanokporn Nitheranont, MD, OgilveOne Thailand
June Stevens, MD, POV Media
Uraiporn Cholsirirungskul, MD, Thomas Idea, Bangkok

DM and Fundraising - Panel discussion
Chair : James Thornton,, Managing Director, Asia Response, Hong Kong
With a background in international magazine publishing (he owned and launched Business Traveller Europe in 1976 and Business Traveller Asia/Pacific in 1982), James Thornton formed MLA (Mailing Lists Asia Ltd.) in 1984. This was the first international list brokerage in Asia aimed at the regional DM industry and at direct marketers mailing into and out of Asia. MLA now manages print, production and mailing campaigns (as well as list brokerage) out of Asia for international DM projects.

In 1984 (at the same time he launched MLA), James Thornton also founded Direct Response Holdings Ltd. which holds 50% and 100% equity positions in international DM projects covering Investment Newsletter publishing, Product Merchandising, Financial Reports, “Opportunity” and Travel sectors (including and the Frequent Business Travellers Club).

James contributes to international DM publications and is a regular speaker at international direct marketing and postal conferences. He is on the Executive Committee of the Hong Kong Direct Marketing Association and is Editor of the industry newsletter “DM Diary”.

And a dozen more presentations by leading DM users, their agencies and their common suppliers from Thailand and the region

For more information, call
PCP Asia 5/Fl Expand Bldg 472 Ratchadaphisek 28
Huaykwang BKK Thailand 10310
Tel: ++ 66 (0) 2938 1800 Fax: ++ 66 (0) 2938 1877

If you require any information on this sector please email with your requests.


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