Thailand Fast Food Companies dominate the
restaurant business in Thailand. There are many large and small Thai
restaurants serving all types of fare. Thai food of course, Chinese and
Japanese are also popular.
is a very cosmopolitan city housing a wide variety of peoples and
cultures. Reflecting this are a diverse range of restaurants. Fast food
however is the mainstay of many peoples diets. The ability to grab a
meal quickly is nowadays deemed a necessity rather than a luxury.
There are three major players in the fast
food business in Thailand.
- Yum Restaurants who run the
franchises for products such as KFC, Pizza Hut, Taco Bell, Long John
Silver’s and A&W All-American Food.
- McThai who run the vast network of
McDonalds burger restaurants
- Minor Food Group who run 'The Pizza
Company' Burger King, Sizzler and Dairy Queen outlets
According to the ACNielsen survey, 30
percent of Asia Pacific consumers eat at take-away restaurants at least
once a week, closely trailed behind fast food fans in the US (33%). At
the other end of the scale, however, only one in ten European adults eat
take-away once a week. On a market-by-market basis, nine of the top 10
markets in terms of frequency of fast food restaurant visits hailed from
Asia Pacific. No European markets had made the list. Despite a 12
percent of people in Asia Pacific claiming never to eat fast food, the
region has the most take-away addicts with Hong Kong ranks the world’s
No. 1 in terms of frequency of fast food restaurant visits with 61
percent visiting fast food shops at least once a week to as frequent as
more than once a day. In Thailand, 46% claimed to eat take-away food at
least once a month and the addicts account for 12% who would eat
everyday or more than once a day.
The Pizza Company
The heritage of The Pizza Company is traced back to the early 1980's
when the company by the same name was founded to bring the first
international pizza experience to Thailand. This company and the people
who ran it became recognized as innovators and pioneers in the Asian
food service sector with a passion for developing their people and their
restaurant into market leaders measured not by local standards, but
against the best in the world.
In early 2001, The Pizza Company made its market debut in Thailand
against a pizza brand that it had previously built into the
international leader with a market share of over 95%. It offered the
customer a fresh and innovative pizza approach based on richer and
heavier toppings, greater variety with thirty pizza toppings to choose
from, an appealing new cheese blend and new appetizers to enhance the
From day one of its launch, The Pizza Company has been Thailand's market
leader in both the dine-in and delivery segments with a collective share
estimated at 70% at the end of 2001. Both its' pizza and service have
consistently been recognized by the customer as the best in the market.
Not resting on its early laurels, The Pizza Company has continued to
innovate with new toppings such as spicy Tom Yum Kung and Japanese
Tempura that have clearly marked it apart from its competitors
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