Ever get that sinking feeling customers aren't hip to your wonderful widget or sensational service? And it isn't like you haven't advertised! How about those flyers on the windshields and the local Little League team sponsorship? But still, the crowds of customers aren't beating down your door or calling your 800 number.
To capture the attention of those eager beavers -- your target market -- it helps to identify who they are. Use your knowledge and expertise of your product or service and the Consumer Target Market Profile Form to research and put together a profile of your ideal customers.
Once you have a profile of your own dream consumers, research which media reaches them best. One drop-dead way to guarantee you can get their attention is by advertising on or in the media they enjoy most often. The Media Information Form helps you compile the information you need on various media to make informed advertising decisions.
Tip: Always request a media kit from each media source. These are FREE terrific fountains of demographic, circulation, market share, and ad rate information.
Create a media list for your target market and get ready to build a bigger door!