Marketing Resources

What is an ezine? What can you do with a subscriber database? Would you seek out a doctor if you had eCommerce hypergrowth? As sales and marketing teams turn more and more to using the 'New Media' of the Internet, they will increasingly come across a whole new language. Use these articles to help learn about these new words and phrases. Read them to brush-up and reinforce your general marketing vocabulary. Maybe you will get some new ideas!

Articles

• Bureaucracy Busters - An article about marketing to state bureaucracies and the hurdles and pitfalls involved (Good vocabulary builder) 'hurdles and pitfalls' = problems.
• Sales Objections - The 4 Reasons People Don't Buy From You ...and How to Overcome Them.
• Postcards - How to use simple postcards to generate low-cost prospect leads. Low-cost methods. Simple, low-cost marketing methods often produce the best results.
• Natural Market – How much business are you getting from your natural market?
• Profitable Ads – How to create a profitable little advertisement.
• Internet - How to use the internet to help you sell off-line.
• Profit - Profit is not a dirty word.
• Income Streams - Good websites are going broke. Even those who are successful at driving large amounts of traffic to their site are finding it difficult to turn that traffic into cash.
• Niche Marketing - What business are you REALLY in? The art of niche marketing and why it's important to your bottom line success.
• Say Howdy to Your Target Market!.

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