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Quantitative Data Collection
Personal interviews, Computer automated interviews, Central location and street intercepts, Telephone interviews, Mail surveys
Quality Control
A five-strong QC unit reports to the Director. Personal briefings and pilot interviews are conducted for all projects. A minimum 30 per cent back-check is standard practice. All interviews are 100 per cent edited.
Data Processing
All DP and analysis are conducted in-house. Software sysytems include Surveycraft, Sawtooth (ACA, CBC), Bretton Clark (Conjoint, MCA+), Statistica and SPSS.
Computer Aided Telephone Interviewing
Our offices are equipped with a state of the art 14-station telephone interviewing unit.
Qualitative Research
Our specialist qualitative unit AMI-Q provides the highest level of expertise in the planning, execution, analysis and presentation of qualitative research. Our three facilities, all with exceptionally comfortable viewing rooms, have dual language audio/visual recording and simultaneous translation capabilities.
Advanced Analysis
AMI's proprietary techniques for concept screening, advertising testing, customer satisfaction, brand positioning, market segmentation and brand commitment add an extra dimension to data analysis, at little extra cost.
Reports and Presentations
Reports and presentations highlight key data and offer insightful interpretation. Recommendations are based on in-depth analysis and local understanding
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