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Cram Asia Co.,Ltd.
Iain Bell Managing Director
9/F, Wave Place 55 Wireless Road
Pathumwan
Bangkok 10330
Thailand
Tel : 02 655-4025
Fax :02 655-4030
E-mail :
cramasia@ksc.th.com
Website :
http://www.esomar.nl/directory/114796.html
Categories: Qualitative Market Research Consultants, Brand Management, Consultants, Farlang, Foreign
Company Profile: CRAM Asia is a full service agency
providing market research services and consultancy for Thailand, and Asia Pacific through affiliates in China, Hong Kong, Taiwan, Singapore, Malaysia, Philippines, Indonesia and
Australia.
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Emphasis is on the implementation of international standards for data collection, analysis, action-oriented findings, multi-country project co-ordination and value added services. We have a close understanding of Modern Asianness and are experts in getting ‘Inside the Asian Consumer Mind’.
Qualitative Research Services, New Product Development, Creative Development, Triggers and Barriers research, Brand Engineering, Brand Portfolio Management, Prototype Testing
We have extensive experience of Focus Groups, Extended Creativity Groups# (ECGs?), Depth Interviews and Laddering using our knowledge of local and international projective and elicitation techniques. Our viewing facilities are state of the art.
Quantitative Research Services, Habits and Attitudes, Product Tests, Taste Tests, Advertising Pre & Post Testing, Customer satisfaction, Corporate Image, Brand and Mix Tracking
Value Added Services: Innovation Workshops, Market Research Seminars, Research Program Development and Budgeting, Ad Hoc Market Research Consultancy, Multi-country project co-ordination and analysis
CRAM Asia Ltd was established in January 1997 as the Asia Pacific branch of CRAM International, the London-based global supplier of market research (see Multi-country Section)
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