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Lenso Wheel Co.,Ltd.

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 Lenso Wheel Co.,Ltd.
Nopporn Viraporn Managing Director
111/1 Moo 9, Wellgrow Industrial Estate Soi 12,
T. Bangwua, A. Bangpakong,
Chachengsao 24180
Thailand
Tel : 038 571-700
Fax :038 571-698
E-mail : sales@lensowheel.com export@lensowheel.com 
Website : http://www.lensowheel.com
Categories: Automotive Parts
Company Profile: manufactures high quality alloy wheels for the automotive industry under the World-Renowned "Lenso" Brand Name.
The company recently reached a new milestone in its development by achieving ISO 9002 Certification from TUV RHEINLAND, the internationally recognized German Certification Institute, specialist in the automotive industry.

Lenso Wheel Co., Ltd. was established on the Wellgrow Industrial Estate in 1990, to manufacture alloy wheels for the automotive industry. The "LENSO" brand name is the leading alloy wheel brand in Thailand's domestic market and is also widely popular for its fine quality, modern design and high technology composition in overseas markets particularly in European countries, the USA, Japan and Australia.

Managing Director, Mr. Nopporn Viraporn, created an original plan for the company's internal corporate structure including management, production and raw material procurement. The 5S quality management system was also introduced as standard corporate practice and Mr. Nopporn's hands-on approach to operating the business, including his astute business instinct and forward vision have all been instrumental in guiding the company along a harmonious and industrious path to success.

With the onset of the economic crisis in July 1997, Mr. Nopporn decided that the only way to survive was to seek new markets overseas which involved much travel, many meetings and negotiations against fierce world competition.

The company's successful inroads into the export marketplace is reflected in its current production statistics with 65% of its total production bound for overseas markets - USA (27%), European countries (17%), and the Middle-East (12%), while the remaining 35% is distributed within the domestic market.

Besides utilizing the most technologically advanced production machinery and updating it periodically, LENSO, ever since its establishment, has adopted and complied with the recognized quality standards of respected foreign quality standard institutes such as JWL, JWL-T, VIA, TUV, KBA. In addition, LENSO received three top Australian quality awards : the "Best Wheel Award" in February 1999, from the Melbourne Auto Salon, and "Top Judged Wheel Award" in July 2000, and June 2001 from the Adelaide Auto Salon.

Keenly aware of the importance of the ISO 9002 quality management system, Lenso Wheel adopted and implemented its entire operation in accordance with the requirements of the ISO 9002 standard in October 26, 1998. A series of new procedures were introduced throughout the entire production process and human resource development programs ensured all staff became quality minded and conversant with and fully trained in how to operate the new systems. At all stages of the implementation, the company's internal quality audit team continually monitored the new quality management system progress.

By achieving ISO 9002 Certification, Lenso Wheel Co., Ltd. demonstrates that its production facilities and products, under the famous marque of "LENSO", meet the highest international standards while letting the world know that its Thai workforce, using advanced production technology is more than capable of competing effectively in world markets.
     
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