Natural Electric Import & Export Co., Ltd. and Electric Supply
were co-founded in 1981. Both Natural & Electric Supply are privately owned
business. Electric Supply is a manufacturing company producing Electric Water
Air-Cooler while Natural Electric Import & Export acts as a sole distributor and
responsible for all marketing and sales activities. Electric Supply was located
at Bangkapi district in Bangkok area and Natural Electric was located at Silom
Road, Bangkok. Since 1988, sales has grown substantially.
Both Natural and Electric were relocated to the new areas which is approximately
five times bigger than the previous one. The factory is now located in Nakorn
Prathom, 20 kilometers west of Bangkok. Natural’s new head office, as present
office, is located on Jaransanitwong Road, west side of Bangkok. Since 1983,
Electric Supply Co., Ltd. has improved itself in every areas such as utilization
of production line, labor force, manufacturing technologies, etc. - 1991 The
factory has capacity of 8,000 units/year. - 1995 The capacity has increased more
than 10 folds to 90,000 units/year. - 1997 Will increase the factory floor space
to 7,000 square meters. - 1998 Will set up a new corporate office to further
strengthen marketing and distribution channels, as well as human resource
development.
The key success factor of both the company is the continuous development and
distribution of ‘Natural’ Electric Water Air-Cooler. Natural Electric company
have been supporting Electric Supply in developing Water Air-Cooler to cater the
needs of our target consumers. Growing continuously, in future Natural Electric
& Electric Supply will relocate to its own new 10 storey building in 1998 which
would be almost 10 times bigger than the present one. |
