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A.P. National Sales Co.,Ltd. - "NATIONAL" Brand Electric Home Appliances, Refrigerators, Rice Cookers, Irons, Air Conditioning Units

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A.P. National Sales Co.,Ltd. is the Distribution company for - "NATIONAL" Brand Electric Home Appliances, Refrigerators, Rice Cookers, Irons and Air Conditioning Units The Parent company Matsushita also manufactures under the trade name Panasonic

Report on the Air conditioner Market - Bangkok Post
Some like it hot. None more so than makers of air-conditioners who are competing more fiercely than at any time in the past decade for market share, according to those in the industry.

Manufacturers from Europe, South Korea, Japan and Thailand are jostling for attention, with about a dozen brands offering discounts of between 15% and 25%, ranging from 3,000 to 7,000 baht. They include big names such as Mitsubishi, National, Whirlpool, Hitachi, Fujitsu, Saijo Denki, Samsung, LG and Daikin.

Give-aways such as fruit-juice blenders, microwave ovens and blankets come with some products, along with free installation.

At the same time, dealers are being offered a bigger slice of the profits and travel as rewards for increasing turnover.

About 300,000 air-conditioners will be sold this year, almost 10% more than last year, according to a survey of several retailers including Power Buy, Power Mall and Carrefour discount store.

Customers will benefit, they say, as manufacturers are eager to make sales during the peak hot season in the case the economy weakens later in the year. They also want to safeguard their market share before free-trade rules enable new competitors from other Southeast Asian countries to enter the market next year.

Given projections of a prolonged drought this summer, sales of air-conditioners have increased recently, as well as those of electric fans and juice blenders.

Somsak Chitipalungsri, the managing director of Saijo Denki International Co, said the company expected to sell 50% more Saijo Denki brand air-conditioners in the second quarter of this year, compared with the same period last year when sales increased by 20% year-on-year.

This summer was hotter than a year ago, he said, and the company was selling its high energy-saving 12,200 BTU (British thermal units) model at a discount for the first time.

The company planned to spend 100 million baht on advertising and promotions this year, including 75 million in the hot season. It aimed to sell 70,000 air-conditioners this year, just over 30% more than last year.

While competition was creating good deals for customers, they should buy units that had been endorsed by the Electricity Generating Authority of Thailand as energy-savers, he said.

Some retailers were making exaggerated claims about the energy efficiency of some products, he warned.

Chatchai Ekwongviriya, sales director of A.P. National Sales Co, the marketer of National air-conditioner, said the brand aimed to increase its market share to 10% this year from 6% last year by offering a model with a new, trendy design.

As the firm imported air-conditioners from Malaysia, in order to benefit from a low import tax of 5%, the units were more attractively priced than last year. A Cannon brand blanket, which normally retails at about 3,200 baht, was being given away with each unit, he said.

Displays were being held at department stores coinciding with a National Summer Festival involving the brand's 400 dealers.

Sales of air-conditioners have increased not only in Bangkok, but also in the provinces. Awaso Wongrit, the owner of Krungsiam Supermarket in Satun, said he expected to sell 30 to 35 units between March 1 and the end of this month, compared with 20 to 25 in the same period last year.

The reason, he said, was lower prices, with 9,000-BTU National units selling at 22,000 baht each, down from 28,000 baht, and 12,000-BTU units priced at 27,000 baht, down from 31,900 baht.
Praphan Prakobkit, the general manager of domestic appliances and personal care division of Philips Electronics, added sales of Philips juice blenders were up by 40% year-on-year.


Sole Distributor for "NATIONAL" Brand Electric Home Appliances.



Hood and Ventilation Equipment, Industrial and Process Equipment, Laboratory Equipment, Heating, Ventilating and Air Conditioning Equipment, Unitary Air Conditioning Equipment, Terminal Heating and Cooling Units, Air Cleaning Devices


Categories:  Home Appliance Manufacturers, Electrical Goods Manufacturers, Japanese Manufacturers in Thailand, Foreign Manufacturers in Thailand


Contact: Prapat Aphiphunya  Chairman      


A.P. National Sales Co.,Ltd.



18/6 Moo 7 ,

Bangna-Trad Road, Km.17,

Bangchalong, Bang Phli,





[66] 02 312-7148


[66] 02 312-7167

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Air Conditioners and Air conditioning Parts

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