There is a new power in the Asia Pacific independent automotive
aftermarket: the formation and entry of ZF Trading Asia Pacific promises to
create more value and strategic synergy for the aftermarket.
The Lemfurder International AG & Co. KG (LMI), Bremen, and Sachs Handel GmbH,
Schweinfurt, merged operatively on July 1st, 2002. As a new strategic business
unit of ZF Friedrichshafen AG, ZF Trading, with headquarters in Schweinfurt,
offers its business partners a complete range of drivetrain, steering, and
chassis technology in original equipment quality. Three strong product brands
stand for the competence, quality, and service orientation that the new trading
organization represents: Sachs, Lemf?rder, and Boge.
As a subsidiary and regional center of competence, ZF Trading Asia Pacific in
Singapore will be the strategic hub for logistics, IT, marketing and sales needs
in the region.
Before the year 1980, Sachs products and services in Southeast Asia were
marketed from Sachs Handel GmbH (Germany) directly. But as demand grew in this
region, the need for a more localised base became apparent. In the year 1980,
Sachs Southeast Asia Pte Ltd (now known as ZF Trading Asia Pacific Pte. Ltd. )
was established and concentrated on the mission of promoting Sachs products and
services to the aftermarket in the region.
With the vision of providing better customer care for the Malaysian market,
Sachs (Malaysia) Sdn Bhd (now known as ZF Trading Malaysia Sdn Bhd) was
established in 1981. This has further strengthened Sachs services in Malaysia.